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” We are thrilled to be opening our first LEGO Store on a cruise ship on AIDAprima. Resorts World Cruises rolled out a set of short summer cruises in collaboration with LEGO, the popular Danish toy company known for its interlocking plastic bricks that entertain youngsters. Sailings will be operated onboard the 1,856-guest Resorts World One from July 12 to August 30, 2023.
The world’s first Lego store onboard a cruise ship
Generous booking options are part of the offer, from the small deposit to free rebooking. The “AIDA promise” is already included in the travel price for new bookings up to September 30, 2021 and applies to departures up to March 31, 2022. That’s right, you can now buy LEGO on the high seas, as the official store resides on a cruise ship called the AIDA Prima, which can hold a total of 3,300 passengers along with 900 crew mates. To market the cruises locally, Resorts World Cruises will hold a series of Summer Fun Roadshow in Hong Kong from July 7 to 9.
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Cruisers who book a cabin during the roadshow will be entitled to a triple discount offer. Youngsters sailing aboard a Resorts World Cruises ship are invited to unleash their inner creativity on a series of special, themed voyages in Asia that shine the spotlight on an iconic children’s game. The traditional Danish company is one of the largest toy manufacturers in the world with its diverse range of products. From the promo photo, courtesy of PromoBricks, you’d think it was a regular store, and rightly so. The layout and sets on offer is surprising for a foot print of around 75m². The summer sailings depart from Hong Kong and Kaohsiung, Taiwan, and are geared to the Asian market.
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All cruises are conducted in accordance with AIDA Cruises’ comprehensive health and safety protocols, as well as national and local infection control laws and ordinances. Until October 23, 2021, AIDAprima will set off from Kiel on Saturdays on seven-day trips to the Baltic Sea to Copenhagen, Visby on the island of Gotland and Stockholm. From October 30, 2021 to April 2022, AIDAprima will head for various major cities in Western Europe from Hamburg.
Resorts World Cruises announced in January 2023 that it would charter the former Dream Cruises ship Explorer Dream. Prior to Dream Cruises, it had previously sailed for Star Cruises under the name SuperStar Virgo. If you fancied a cruise on the AIDA Prima they depart Kiel, Germany, every Saturday for a week long cruise right up until the 23rd October. She’ll then explore the Baltic Sea, Copenhagen, Visby, and Stockholm areas, finishing with various cities in from April 2022.
The ship recently underwent a major renovation and its inaugural cruise will depart from Genoa, Italy and then make stops in France, Spain and Gilbraltar before arriving to its final destination in Portugal. The family-oriented cruises, ranging from 2- to 4 nights, are designed for the local Asian market. While the toy-themed cruises end on August 30, the ship will continue to sail the regional itineraries from Hong Kong until mid-September. Resorts World Cruises collaborates with LEGO for a first-ever summer themed cruise onboard the Resorts World One cruise ship. Resorts World One is the second ship to be operated by Resorts World Cruises.
Although, we are bummed there's no LEGO-themed stateroom, it is cool that all the LEGO amenities will be free of charge to guests, except any of the LEGO items you see in the shops on board. With its diverse product range, the long-established Danish company is one of the largest toy manufacturers in the world. Resorts World is owned by Genting Group, whose subsidiary Genting Hong Kong, cruise watchers will recall, filed for bankruptcy in November 2022. Genting Hong Kong had operated Crystal Cruises, Dream Cruises, and Star Cruises before its financial default. The cruise line’s parent company is Resorts World, primarily a hotel operator, with 46 properties in eight countries.
The line was launched in summer 2022 with one ship, the 3,352-guest Genting Dream, which began service from Singapore and also is geared to the Asian market. A Roman-themed pool called the Parthenon Pool features hot tubs, six water slides, and a stage for live music. Stage performances are produced in the ship’s 1,000-seat Zodiac theater and other activities include ropes courses, ziplines, and a rock-climbing wall. Some of the ship’s 3- and 4-night cruises depart from Kaohsiung and conclude in Hong Kong. The ship will be adorned with various LEGO decorations, and children who complete the set of activities will receive a certificate to bring home, compliments of the cruise line and the game maker. With the “AIDA promise”, AIDA Cruises offers more flexibility and security when planning your vacation.
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AIDA Cruises is cooperating with the popular Danish toy manufacturer and is thus offering an exclusive LEGO® shopping and adventure world on a cruise ship for the first time in the world. AIDA Cruises is cooperating with the popular Danish toy manufacturer to offer the world’s first exclusive LEGO shopping and experience area on a cruise ship. Cruise Hive was established back in 2008 and among the earliest blogs in the industry. Since the start, it's been our aim to provide the latest cruise news covering all the major cruise lines. We make sure cruisers are fully prepared for their cruise vacation with tips on ships and ports.Millions of travelers rely on Cruise Hive in the United States, Europe, Australia, and around the world. On November 19, Italian cruise line, MSC Cruises, will offer LEGO-themed playrooms and Lego-themed competitions and games aboard their MSC Armonia ship.
Then you might want to book yourself a cruise vacation on board AIDAprima.
While Lego already has partnerships with various cruise lines, and even designed cruise ships for MSC Cruises, German cruise Line AIDA Cruises is the first to feature a stand-alone Lego store onboard one of its ships. The 75m² Lego store on AIDAprima not only inspires the young but also grown-up fans of the colorful bricks. The official Lego mascot, a two-meter-tall sailor, supports the AIDA Clubbies on board.
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